Are you paying thousands per year to your group practice? Are you worried about building someone else’s business and not your own? Taking the plunge too start your own private counseling practice can be scary! However, it doesn’t have to be. The key is in the planning and doing an honest assessment of your strengths […]
What’s in a name? That which we call a rose by any other word would smell as sweet. — Romeo and Juliet Act II, Scene II Most behavioral health professionals use their own name to name their practice. Others create names that might sound good, but fall short when it comes to creating a memorable and relevant image of your business. How should you choose a name for your therapy practice?
Where the focus goes, the energy flows, so be sure to stay focused on the things that matter. Seek to eliminate distractions both in your professional and personal life.
Do you remember those courses you took on behavioral health marketing back when you were in school? Neither do we, because while you probably spent time learning about abnormal psychology, developmental psychology and learning how to take histories, you almost certainly took exactly zero classes on how to market your private practice.
The key to success as a private practice mental health counselor really depends only on three key things: Marketing, Marketing, and Unit Economics
Your online profile is a valuable marketing tool for your behavioral health practice. Striking the right balance between professional and approachable is critical to engage potential clients.
It’s understandable that most behavioral health practitioners aren’t going to be SEO experts. How many SEO experts do you know that are experts in mental health?
It’s a fact, if you are behavioral health professional working in private practice, you need a website. For many years a website was considered superfluous, great for vanity but not particularly valuable as a means for maintaining and growing your business. Times have changed!
Should a therapist use social media? That’s a question that is subject to spirited debate! However, the short answer is yes, definitely therapists should use social media. The question really shouldn’t be should I or shouldn’t I, but how? This post should answer these two questions: Why should a therapist use social media? How should […]
On the standard checklist for “how to start a private practice” you often don’t see anything about social media or modern marketing strategies. In fact, most ideas in marketing for therapists are based on old school outbound marketing concepts. Traditional outbound marketing is not only expensive but generates a very low return on investment. The […]