Alternatives to Breakthrough for Self-Pay Therapists

At iCouch, we’ve noticed a significant jump in, what we call “Breakthrough.com Refugees.” According to some of our practitioners, Breakthrough.com is ending self-pay. There is a lot of scrambling right now among behavioral health professionals to find a new system.

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A Rant on Cross-State Online Therapy

Mental health care has a problem. A big problem. And, it’s self-inflicted. It needs to change right now. What is that problem? State licensing boards. Well-meaning, but ultimately self-serving leaders that promote the status quo in the name of “protecting patients” yet, in fact, actually cause harm. This will be a long post, but stay with me, this is important and it goes to the heart of what it means to be in the caring professions.

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PayPal for Therapists

A frequent question we get at iCouch is “Can I use PayPal?” The challenge of billing for mental health professionals is a big one. You want to get paid and you want to make it easy for your clients to pay you. However, we have some big, big problems with PayPal. This post should be an eye-opener if you use PayPal in your behavioral health practice.

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Create an effective profile for your mental health practice

Your online profile is a valuable marketing tool for your behavioral health practice. Striking the right balance between professional and approachable is critical to engage potential clients. You want to communicate the obvious points about your qualifications, but don’t forget to let your personality shine through as well. This article has some great tips to write a winning website profile!

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3 SEO Mistakes for Therapist Websites

Search engine optimization, or SEO, is a very big deal for your behavioral health practice. There are a few companies that cater to behavioral health professionals offering “SEO Boost” services, however, these are mostly scams. We wrote about this extensively in this post: SEO Scams and Therapy Websites.

It’s understandable that most behavioral health practitioners aren’t going to be SEO experts. How many SEO experts do you know that are experts in mental health?

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Websites for Therapists: What’s really important?

It’s a fact, if you are behavioral health professional working in private practice, you need a website. For many years a website was considered superfluous, great for vanity but not particularly valuable as a means for maintaining and growing your business.

My how times have changed!

This post will cover some basics for your therapist website.

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How to add online counseling to your therapy practice

What therapist doesn’t dream of having their “office” be a cabana chair on a beach in the Caribbean, having productive therapy sessions in between bites of fresh fish, ceviche washed down with some kind of drink featuring an umbrella? For many of you, especially those digging themselves out of the latest blizzard, you might as well be dreaming of a private jet. However, you can certainly add online counseling to your existing office-based practice and with it gain more flexibility (and clients!)

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5 Reasons Clients Miss Therapy Appointments

We all know “Steve.” He seems to have an uncanny knack for forgetting about his therapy appointments. The only thing more prolific than his ability to repeatedly miss appointments is his infinite store of excuses. The only thing consistent about Steve is his failure to keep appointments. While the excuses may be endless, the reasons that he can’t keep his appointments can be distilled into five core excuses.

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How to use social media to market your therapy practice

Should a therapist use social media?

That’s a question that is subject to spirited debate! However, the short answer is yes, definitely therapists should use social media. The question really shouldn’t be should I or shouldn’t I, but how? This post should answer these two questions:

Why should a therapist use social media?

How should a therapist use social media?

What you’ll learn:

  • How to separate the personal and professional
  • What are the ethical considerations of therapy and social media
  • How to use social media to market your therapy practice

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