Did you know that over 70% of Facebook users use the site every day? If you visit a coffee shop, café or anywhere where people are using their devices, there’s an excellent chance that the majority are interacting with social media in some way.
Unless you have content that is particularly viral, it has a very short shelf life. Who reads tweets or Facebook posts from last week? There’s just too much content! As we’ve discussed in one of our previous posts about why therapists should use Twitter, a professional social media presence is vital to growing your therapy practice, improving marketing effectiveness and ultimately getting more therapy clients. However, what exactly does “social media presence” really mean? How can you improve your therapy practice social media?
Post remarkable content on your social media pages
It’s pretty simple. To be relevant on social media, it takes more than just having a page with a few photos; it takes a disciplined and regular approach to posting “remarkable” content.
What is remarkable content?
Remarkable content is just like it sounds — content on which people want to remark! It’s content that’s shareable, interesting and relevant.
For social media to be of any value to building your private therapy practice, a few key points must be considered:
- Frequent posting of remarkable content
- Sharing remarkable content of others
- Interacting with friends and followers
Post frequently, regularly and strategically
If you’re like me, when you get up in the morning, while drinking your coffee, you’re reading the news and checking your social accounts. I used to frequently share the instant I read a piece of content, but that resulted in several back-to-back tweets. What happens if our followers don’t check their social accounts until later in the day? All of our remarkable content is history! It’s buried under a day’s worth of other content.
Our approach now is to schedule content. Generally, we schedule between 3-5 social media posts per day. We spread out the postings so they reach a wider variety of people. That leads to more retweets, shares and engagement. We generally respond to people interacting with us immediately, but for content, it’s a great idea to schedule content to automatically post throughout the day.
Just to let you know, the upcoming iCouch will have social media scheduling as a feature! So therapists using our practice management system can automatically schedule their Facebook and Twitter posts from one place.
You have to share in order to be shared!
This is a really important idea. At iCouch, the majority of our social postings aren’t ours. Very few are about iCouch created content and fewer still are even about our product. What we do instead is post content that we think our audience will appreciate.
We’re trying to build a community, a hub for therapists — a destination for the behavioral health practitioner.
To do that, you can’t just be talking about yourself all the time! The best parties are the ones where you can talk to lots of interesting people and not just listen to the same dude ramble on about his new beach house. Be an interesting party! Share other people and you’ll build a bigger audience. Then, we you do have something to say, people will be more receptive because you aren’t always talking about yourself.
Make your social pages a place where potential therapy clients would want to hang out! (Click to Tweet this.)
Interactions are vital!
Social media isn’t a one-way medium. It’s designed to be, well, social. Be sure to interact with your friends and followers. If someone you’re following posts something thought provoking, funny or otherwise remarkable, share it and leave a comment. Get a conversation started on other people’s pages. Engage. Respond to questions. Think “conference call” rather than “radio station.”
Social media is like an exercise program; do it regularly to improve your therapist marketing!
If you want to read more about how to use social media to market your therapy practice, please read our great article diving into social media for therapists in more detail. Posting regularly can be some hard work! When you’re getting started, the easiest thing is to simply follow several practitioners you respect as well as a few other interesting accounts. Then simply share what others have posted. Be sure to comment and interact as well. However, you’ll definitely want to create your own content as well for social media to boost your therapy practice marketing.