Your online profile is a valuable marketing tool for your behavioral health practice. Striking the right balance between professional and approachable is critical to engage potential clients. You want to communicate the obvious points about your qualifications, but don’t forget to let your personality shine through as well. This article has some great tips to write a winning website profile!

When you creating an online profile, an important aspect that you want to communicate with your potential patient or client, is trust. A potential client wants to know a few things about you:
  • Experience — can you help me. Does your experience match my problem?
  • Credentials — are you qualified to help me? Are you legitimate?
  • Licensing — are you legal to help me? Have you been vetted by reputable organizations?
  • Special training — Do you have any special knowledge relevant to my problem?
  • Education — Did you study my problem? Do you actually know what you’re talking about?

Focus on your perfect client

Next, focus on your ideal client. Communicate why and how you’re the best therapist this “ideal” client. Tailor your diction towards what would make your ideal client trust you and feel comfortable confiding in you. If you focus on expat therapy like I do, then customize your profile towards that audience. Here’s an example of my online profile so you can see what I mean.

Show your personality

You could even add the subjects about which you are passionate, for example: homeschooling, art therapy, musical tastes or hobbies. Showing that you are a real person behind all of those acronyms and degrees helps build trust. Not only are you highly qualified, you share some similar areas of interest! Of course, don’t get too personal, understand the importance of boundaries, but don’t be afraid to let your passions soak into your profile.
Mental health professionals all went to a university, have some amount of experience, are certified in this or that.. so, including some of “you” on your online profile helps you stand out amongst a sea of similar professionals.

Describe what to expect at a therapy session

Tell your potential clients why booking a session with you is the way to go. Tell them about what they can expect from the sessions, paint a professional picture that describes you — illustrating that you are to be trusted. You could even include a favorite quote. The goal is that the potential client understands and can visualize, how a session with you would be like.

Be mindful of your writing style

Find a balance in your writing. Be descriptive, but remember that you’re not writing a book. Be concise. Choose the strongest most visual words that describe your point. Make every word count!

Here are 5 keywords that have been proven effective on therapist’s online profiles: 

  • Collaborate — it sends a message that both you and your client will work together and come up with goals, since he or she is the expert in him/herself, and you’re the expert in the therapy field.
  • Peace — “I can help you find peace.”  “You’ll have the tools to create more peace in your life.”
  • Free – If you mention that you offer a free consultation, they’ll be more likely to want to give it a try, and see how they feel working with you. “Free online therapy” is a huge search term in Google. While you can’t work for free, the idea of a no-obligation free trial can be pretty compelling.
  • Homework – Clients like to know that they’ll have something to work with during the week, and not just during that hour a week with you.
  • Personal Background – if you mentioned you’re from a specific town, or have some other interesting aspect in your background (perhaps you climbed Mont Blanc?) that could really resonate with potential clients and create a stronger connection.

After reading your bio, experience, and other modules, read it aloud. If it sounds natural and comfortable, then you are good to go! But, if it feels contrived, artificial, pretentious or otherwise “not you,” then continue revising until you strike the desired tone. Remember, you are speaking to potential clients — not other professionals. The only ones you need to impress are your potential clients!

You’ll know you’ve written a successful profile if the client can imagine himself or herself in a session with you.

Another thing to remember is to write in an approachable way. Instead of assuming that your potential clients know all the jargon and technical words that your colleagues would use, use clear, understandable language. If jargon is needed (perhaps you have a niche specialty,) be sure to explain what the jargon means.

You have about 30 seconds to make a good impression. Make it count!

If you’re interested in setting up an iCouch profile, be sure to visit us and see how iCouch can help you elevate your behavioral health private practice.

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